END. x adidas "Grass Roots" - from the pitch to the pub
If British football culture could be summed up in one scene, it would probably look like this: a Sunday morning, wet grass on a local pitch, familiar faces from the team, a few jokes, a few tough tackles, and after the final whistle - a quick shower and a pint at the local pub. That’s exactly the vibe captured by the latest END. x adidas collaboration, the "Grass Roots" collection - a tribute to grassroots football and the pub community. It’s more than just clothing. It’s a return to the roots.
20 years of END. Clothing - a tribute to football culture
To celebrate its 20th anniversary, END. decided to wrap up the milestone in style. The final part of the celebration is a joint project with adidas, paying homage to what shaped generations of fans - grassroots football and nights spent at the pub. Because grassroots football isn’t just a game. It’s a lifestyle that starts in the locker room and ends at the bar. That exact ritual has been brought to life in the "Grass Roots" collection. Four pieces, each hitting right in the heart of classic terrace style and football nostalgia.
Gazelle Indoor Pro - a classic with a pub twist
At the centre of the collection stands the Gazelle Indoor Pro - an icon that needs no introduction for anyone who loves terrace style and 80s urban aesthetics. This time it comes in a fresh take - black, white, and bold turquoise. A nod to the colours of END.’s hometown club.
The upper combines premium mesh and suede for that authentic retro feel and texture. The turquoise three stripes on the side add a subtle detail that brings character and connects to terrace culture heritage. The design sits on a classic gum sole, with END. and adidas branding on the tongue, heel, and insole.
This is a shoe that looks just as good at the pre-match meet-up as it does by the bar. Functional, comfortable, and full of character.
Clothing with an old-school vibe
The trainers come with a matching tracksuit that works just as well for warm-ups as it does for Saturday meet-ups with the lads. It’s a tracksuit with character: black with turquoise stripes and embroidered “Grass Roots” branding. Stylish, yet understated. The power is in the details - chain stitching, clean lines, a classic fit. It’s a tribute to the Sunday League players who wear their gear with pride, knowing that attitude and style matter just as much as the final score.
There’s also a graphic tee - a simple white T-shirt with a print celebrating END.’s 20th anniversary and the whole "Grass Roots" collection. It might look like a basic tee, but it’s a strong piece. The typography, layout, and tone all fit perfectly. It’s more than just an add-on - it’s a reminder that football style doesn’t have to stay on the pitch. The story continues in the streets.
Because a pub is more than just a place
"Grass Roots" isn’t just about football. It’s also about pub culture - something inseparable from British football identity. Pubs are where lineups are made, tactics discussed, wins celebrated, and losses shrugged off. It’s where all the emotions from the pitch end up, and where style matters just as much as the result.
The END. x adidas collection gets that perfectly. Every detail is intentional - from colours to fabrics to storytelling. These are clothes for those who know that a Sunday match on a muddy pitch can mean just as much as a final at Wembley. It’s all about heart, community, and what remains after the final whistle.
The END. x adidas "Grass Roots" collection is available online at END. from October 17th.
