Collection: Pretty Green

Pretty Green was founded in 2009 by Liam Gallagher, one of the most iconic figures in music. The brand brings people together worldwide through a shared love of music and fashion.

The birth of rock ‘n’ roll in the late 1950s influenced not only British street culture but also fashion and music across the globe. Pretty Green fully understands the importance of that heritage, which is why every collection still follows this spirit today. The clothes are usually classic and simple, with a modern edge. It’s said that Gallagher himself reviews each product before it hits the shelves.

Pretty Green focuses exclusively on menswear and quickly gained recognition - just a year after its launch, it was named “Menswear Brand of the Year” at the Drapers Fashion Awards.