Ben Sherman

Ben Sherman is a brand that kicked off in the UK back in the 60s. Its name and logo come straight from the founder himself. Some designs feature not just the minimalist logo but also the iconic roundel of the Royal Air Force - a symbol made famous by the mods subculture that shaped fashion and trends at the time.

The founder drew inspiration from button-down shirts loved by English jazz fans and artists. The brand quickly made a name for itself in the casual scene with stylish shirts, colourful summer wear, attention to detail and top-quality fabrics. Ben Sherman was also the first to introduce the Oxford shirt with a button-down collar.

Today the brand offers a full range of clothing (mainly menswear) from smart shirts to sporty tees. Still, the absolute classics remain their shirts and t-shirts with the RAF roundel. Thanks to its wide collection, Ben Sherman is still the go-to for guys who appreciate comfort mixed with sporty elegance.