Peaceful Hooligan

Peaceful Hooligan - British style for men

Peaceful Hooligan is a British clothing brand founded in 2003 in Stoke-on-Trent. Behind the project are Martyn and Tom, who from day one focused on quality, authenticity, and strong roots in British culture. It’s a mix of laid-back attitude, independence, and a conscious style that has been recognised in the football casuals scene for years.

The philosophy of Peaceful Hooligan is built on a blend of inspirations drawn from the early rave scene, everyday pub culture, and the atmosphere of football stadiums. These elements come together in the brand’s designs, creating a consistent, masculine, and bold look. The range mainly includes classic hoodies, t-shirts, jackets, and trousers with the iconic logo, as well as a wide selection of accessories such as caps, bucket hats, bags, backpacks, sliders, and towels.

The brand is aimed primarily at men who value comfort, durability, and an authentic style inspired by street culture and football. For years, it has built a strong position within the global Football Casuals community, staying true to its roots while consistently developing new collections. If you’re looking for clothing with history and character, Peaceful Hooligan is a no-compromise choice.