The new C.P. Company campaign with the slogan “Sportswear, Not For Playing In” is a statement for every fan of football culture. It’s not just another collection drop - it’s a story about the power of style that brings the stadium emotions into everyday life.
Pretty Green has always been more than just a clothing brand. Born in 2009 from Liam Gallagher’s vision, it quickly turned into a manifesto of the British way of life. It’s an echo of music, subcultures, and everything happening on the streets, in the pubs, and on the terraces.
Lacoste made a move that shows exactly what sports legends are all about and how you can tell the whole story with just one detail. The iconic crocodile gives way to a green goat, because GOAT stands for “Greatest Of All Time” - and for many, Novak Djokovic is the best player in history. The launch was tied to the start of the US Open and pushed out through global communication.
Autumn is just around the corner, and with it comes the AW25 collection from Weekend Offender - a drop that doesn’t lose its edge but still raises the bar. It’s a nod to tried-and-tested staples, but also brings fresh twists that prove the brand can still surprise. New fabrics, a calmer colour palette, improved fits and the first step into technical insulation. All packed into one sharp, well-curated line.
Best known for his role as Bovver in the legendary football hooligan film, and for being the face of Weekend Offender for several years, fronting collections rooted in Football Casuals culture. Leo Gregory - the British film and TV actor in question - reached peak fame thanks to his role in Green Street Hooligans.
Italian football has long been associated with elegance, skill and beautiful stadiums. But beneath the polished layer you see on TV broadcasts, there’s another world. In his book Ultra: The Underworld of Italian Football, Tobias Jones takes us deep into a reality you won’t find on football clubs’ Instagram feeds.
Not every brand deserves to be called iconic. But when we talk about Original Penguin, we’re talking about a story that started with… a stuffed penguin and a glass of whisky, and ended up as a global phenomenon. This year Pete turns 70 - and it looks like he’s still not ready to retire.
In a world full of brands chasing every passing trend, Unfair Athletics is a reminder that real strength lies in consistency and conviction. This isn’t a company born in Excel sheets, but out of a need to express a lifestyle you can’t pin down in a brief. Clothes? Sure, they matter. But the message matters more.
The new Sergio Tacchini Spring/Summer 2025 collection blends the brand’s sporting heritage with the vibe of Southern Europe. The designers went back to their tennis roots, adding a touch of summer lightness and elements inspired by coastal living.
Dublin - the city of Guinness, literature and unbeatable atmosphere. Ireland’s capital is a place where history and modern life blend on every corner. It’s here, to the rhythm of Celtic music, that a true legend has returned - the adidas Originals Dublin from the Anniversary City Series.
Fred Perry is a true icon of British style, with its laurel wreath logo standing as a symbol of quality, class and subcultural rebellion. Unfortunately, the brand’s popularity also makes it one of the most counterfeited. So how can you be sure you’re buying the real thing? Check out our guide and learn what details to look out for.
Aquascutum - once the choice of gentlemen and the elite - is now refreshing its image with a more modern edge. The new Active line isn’t made for the typical old man in a beige trench coat, but for anyone who values sporty elegance with heritage. This is where classic tailoring meets everyday functionality.
