Unfair Athletics - a new brand in our store
In a world full of brands chasing every passing trend, Unfair Athletics proves that strength comes from consistency and conviction. This isn’t a label born in Excel sheets, but out of a need to express a lifestyle you can’t fit into a marketing brief. Clothes? Sure, they matter. But the message matters more. It’s a statement, not a seasonal trend. And that’s why after a decade in the game, Unfair is now part of our store - with full awareness, for those looking for something authentic.
From the car boot to the shelves - without changing approach
The Unfair Athletics story started back in 2015 - not in a boardroom, but in a small bedroom. A few mates, a few ideas, some prints and zero market analysis. The foundation was street culture, music and sport - all of which still collide in their collections. The brand kicked off in the football and street scene, selling early drops straight out of a car boot. Pure spontaneity.
The first run? Low quality, prints washed out. But people bought them. Not because the tes were perfectly stitched - but because they were theirs. From day one, Unfair gave people more than just clothes. It gave them belonging.
Today, a decade later, the brand produces in places like Turkey, India, Croatia and Poland, staying close to local manufacturers and keeping an eye on ethics and quality.
A mix of styles that stands out
Unfair never chased “reach”, yet along the way built a massive and diverse community. For years, the brand has connected with fans across multiple scenes: from football crews and skaters to graffiti writers, rappers, DJs and local creatives. Not by accident - but by being in tune with the rhythm of the streets. As they say themselves:
"For the streets. For the culture. For those who stay true to themselves."
That’s why Unfair is now stocked in over 70 stores worldwide - from Germany, Austria and Switzerland to Spain, China, Greece, Italy and Cyprus. But it’s not the numbers that matter - it’s the loyalty of people who treat the brand as part of their identity. Their series "They Are All Talking About Culture" doesn’t just push drops - it shows the real faces and stories of those who live the brand.
Streetwear built for real life
T-shirts, crewnecks, tracksuits, rashguards - all designed with function and durability in mind. Like their slogan says:
"Designed for real-world use."
No random graphics here. Every drop is a conscious nod to the people who live their own rhythm - whether it’s in the club, the skatepark or on a wall covered in graffiti. The gear not only looks good but delivers. And it delivers perfectly.
In 2025, the brand expands its range: dropping its first denim line, women’s cuts, more technical fabrics and experimental fits. Still true to the same raw authenticity.
Unfair? Because life isn’t always fair - and that’s fine
The name can sound provocative. But that’s the point. This is a brand for those who know the world doesn’t always play fair - and don’t wait for anyone to fix it. They act. They live their way. They do their thing.
Unfair doesn’t glorify injustice - it just calls it as it is. It’s a brand that knows strength comes from community, loyalty, shared values and mutual support. When you wear Unfair, you don’t just look like part of the movement. You are part of it.
Join the game. On your own terms
If you’re after clothes that actually stand for something, you’re in the right place. Unfair Athletics doesn’t make fashion for everyone. It makes gear for those with their own style, their own voice, their own path.
Explore our range and find what fits you. With Klarna you can even delay your payment for up to 30 days, making shopping even easier!
