70 Years of the Penguin that Changed Men’s Fashion
Not every brand deserves to be called iconic. But when we talk about Original Penguin, we’re talking about a story that started with… a stuffed penguin and a glass of whisky, and turned into a global phenomenon that still inspires style today - somewhere between old-school elegance and Florida golf club casual. This year Pete (that’s the name of the famous penguin) turns 70. And it looks like he’s still not ready to retire.
From a bar story to Sinatra’s wardrobe
1955. Abbot Pederson, a military underwear salesman from Minnesota, wraps up his day in New York. Tired? Maybe. Drunk? Definitely. He leaves a bar, steps into a souvenir shop and buys… a stuffed penguin. The next day, already on a plane, the penguin gets the name Pete. A flight attendant jokingly suggests it’d look good on a shirt.
The rest is history – a 70-year story of a brand that started with underwear and became a symbol of men’s style in America (and far beyond). Over time Pete found his way into the wardrobes of Frank Sinatra, Bob Hope and a whole generation of men who knew how to look good without making a big deal out of it.
Retro doesn’t mean outdated
For its 70th anniversary Original Penguin is going back to its roots - but doing it smart. The limited anniversary collection isn’t just about reissuing classics. It’s a nod to the brand’s golden era - the 50s, 60s and 70s - but in a modern cut. Expect all the retro vibes: iconic fits, contrast collars, the old Pete logo and that unmistakable vintage feel. But also new fabrics, recycled fibres and functionality the originals lacked. The classic “Earl” polo, quarter zips, sweaters with contrast embroidery - all bringing back the brand’s spirit, but refreshed for today.
Pete is back in the game
Original Penguin isn’t just fashion - it’s a piece of pop culture. A brand once loved by gentlemen with class and charm is back in the spotlight. The 70th anniversary collection shows the same philosophy: a touch of elegance, plenty of ease, no pressure.
And while penguins may be associated with the cold, Pete has always been about heating up the style game. The new chapter is a tribute to a generation that respects tradition but isn’t afraid to twist it their own way. These are clothes you can wear with a Harrington, chinos and sneakers - and you’ll always look like a man who knows what he’s doing.
For the detail-obsessed
This is a collection for those who notice the small things. For people who like clothes with a story but don’t need to dig through archives. And for those who appreciate brands that know when to move forward and when to look back to remind the world where they came from.
Original Penguin proves that good style doesn’t have an expiry date. And sometimes all it takes is one little penguin to make noise again.
