Aquascutum Active - a classic reborn on the streets

Aquascutum - once the choice of gentlemen and the elite - is now refreshing its image with a modern twist. The new Active line won’t appeal to the typical old man in a beige trench coat, but anyone who values sporty elegance with heritage should already have it on their radar.

From gentlemen’s clubs to the streets

Let’s be honest - classic Aquascutum has always been a symbol of British aristocracy, The Garrick Club and men who know how to tie a proper knot. But Aquascutum Active tells a different story. It blends sporty ease with the brand’s heritage, bringing the iconic check pattern to the streets of London, Tokyo and Milan in a more functional form. Technical jackets, sweats, track pants - still premium, but with comfort as the priority.

Technology meets tradition

Aquascutum Active is built for today’s lifestyle. Waterproof fabrics, light and breathable materials - everything that works in daily life, not just for strolls down Savile Row. The brand wants its pieces to perform just as well on rainy Manchester streets as on crowded Tokyo subway platforms. That’s why the collection features jackets with laminated zips, sweats with high collars and looser fits that go just as well with sneakers as they (maybe slightly less) do with classic loafers.

A new generation of wearers

Aquascutum Active is aimed at people who want quality and functionality without unnecessary showing off. These aren’t pieces designed for ballrooms - they’re made for the city, for travel and for everyday use. Fans of British casual have reason to be pleased - Aquascutum is back on the streets, not locked away in a museum case.

Is this the right direction? Everything points to yes. If you haven’t checked out the new Aquascutum line yet, now’s the time - because classic style in a modern cut is always a solid choice. And who knows, maybe you’ll soon spot it in our store too.