How to Spot Genuine Fred Perry Products?

February 21, 2025

Fred Perry is a true icon of British style, with its laurel wreath logo standing as a symbol of quality, class and subcultural rebellion. Sadly, the brand’s popularity also makes it one of the most counterfeited. So how can you be sure you’re buying the real thing? Read our guide and learn what details to look for. Also check out our collection of authentic Fred Perry clothes.

1. The wreath says it all

The logo is Fred Perry most recognisable element - and also the most faked. Here’s what to check:

Shape and details: The original laurel wreath has 16 leaves on each side, clear, even and symmetrical. Fakes often have uneven or blurred leaves.
Embroidery colour: Authentic logos match the brand’s official colour specs. Fakes are often too bright or faded.
Placement: On polos, the logo is always perfectly embroidered on the left chest. Any shift or sloppy stitching is a red flag.

2. Labels - authenticity in the details

Every genuine Fred Perry piece has labels that reveal its origin:

Main label: At the neck, with the logo and “Fred Perry”. The letters are sharp and clear, with a rich background colour.
Inside label: Originals have a dedicated inside tag. Depending on the line it may read Made in England or Made in Portugal. If it’s missing, be suspicious.

3. Fabric and build quality

The brand is legendary for its materials:

Fabric: Polos are made from heavyweight cotton pique.
Seams: Perfectly straight, no loose threads.
Collar: Keeps its shape after washing thanks to a unique cut and stitch.
Buttons: Premium quality, engraved with the brand logo.

4. Twin tipping and finishes - details matter

Twin tipping: Evenly placed, perfectly straight.
Sleeve finish: Elastic but never too loose or tight.

5. Where to buy authentic Fred Perry?

CasualAuthentic.com - our store only offers verified originals.

6. Collabs and limited editions - check twice

Fred Perry often teams up with artists and designers for unique collections - Amy Winehouse Foundation, Comme des Garçons, Raf Simons or Noah NYC, to name a few. Genuine collab pieces are always listed in reliable sources. If you see something “limited”, make sure it’s officially confirmed.

7. Second-hand finds - extra caution

Check labels, logo, seams and buttons - they all must match Fred Perry’s standards.
Price: Suspiciously cheap? Think twice. Though sometimes you can score a gem in a thrift shop where staff may not know the brand’s value.

8. Still not sure? Double-check before buying

Contact Fred Perry customer support.
Drop us an email or message us on socials.
Ask in Facebook groups – seasoned collectors will spot what you might miss.

Summary

Spotting genuine Fred Perry products comes down to details - the sharp laurel wreath embroidery, premium fabrics, signature buttons and twin tipping. Shop now in our store and be sure your wardrobe only features authentic Fred Perry.